Javelin Australia is a public relations and communications consultancy
specialising in CSR, consumer PR, sponsorship strategy and event management
to many of Australia's leading blue chip organisations and leading brands
Great Betfair Pink Pigeon Race
The Great Betfair Pink Pigeon Race is fast gaining cult status on the Australian sporting calendar. Designed to leverage Betfair’s sponsorship of Australian cricket, as well as its diverse range of betting products, Javelin has elevated the sport of pigeon racing to new heights.
Created and event-managed by Javelin, the great race is held annually in the tiny NSW outback town of Narromine, home town of former Australian cricket star, Glenn “Pidge” McGrath with proceeds from the race going to The McGrath Foundation. In keeping with its status as the ‘new’ race that stops a nation, the event is broadcast nationally into lounge rooms across Australia via Channel 9’s The Cricket Show during the Sydney Test Match.
Including this Channel 9 coverage, last year’s event reached over 4.2 million people.