Javelin Australia is a public relations and communications consultancy
specialising in CSR, consumer PR, sponsorship strategy and event management
to many of Australia's leading blue chip organisations and leading brands
Telstra Beach To Bush makes a splash
Wednesday, 10 November, 2011
The Javelin Brisbane office has been helping to generate nationwide coverage for the Telstra Beach to Bush program over the past few weeks, including Telstra Beach to Bush ambassador and duel World Ironman champion, Zane Holmes, recently speaking with Channel Ten’s Tim Bailey on Ten News in Sydney.
Telstra Beach to Bush has been running since 2003 and is the largest and most innovative surf safety education program in Australia. Over the next month, more than 50,000 students from 450 regional schools will receive a visit from volunteer surf lifesavers who will take them through surf safety tips with the aim of saving as many lives as possible this summer.
So far this year, Javelin has generated over 170 clips for the program reaching an audience of over 1.63 million people.
Congratulations to Telstra on their continued support to Surf Lifesaving in Australia. Not only do Telstra pour over $250,000 every year via the Telstra Assistance Fund into updating surf equipment to lifesaving clubs right around the country, but they back it up by providing the means necessary for surf lifesaving to continue to carry out vital safety work.