Javelin Australia is a public relations and communications consultancy
specialising in CSR, consumer PR, sponsorship strategy and event management
to many of Australia's leading blue chip organisations and leading brands
Telstra launch of M8 It Can W8
Friday, 18 March, 2010
An alarming 45 per cent of Australians have admitted to texting while driving with 30 per cent of these drivers believing they are capable of doing both, according to the latest Telstra ‘Drive Safe, Phone Safe’ research has found.
The study found that the message is not getting through to Australian drivers and the situation is worsening with research revealing a 12 per cent increase in drivers sending text messages compared to January 20102.
The results have prompted Telstra to launch a new national driver safety education program, M8 IT CAN W8, to discourage drivers from the dangerous practice of texting behind the wheel.
Javelin is proud to be managing PR for this extremely important community issue. The focus of our PR efforts are on launching the M8 It Can W8 camapign.
The aim is to encourage at least 50,000 Australians to commit to break their dangerous texting and driving habits by Fatality Free Friday on May 27. people can do this by "liking" the M8 It Can W8 facebook page.
Also, to encourage Aussies to spread the word that texting can wait until the driving is over, Telstra is handing out 50,000 thumb bands at V8 events around Australia this year.
Australians can also become a ‘Thumb Banned’ ambassador and order their free bands online at www.M8ITCANW8.com.