Javelin Australia is a public relations and communications consultancy
specialising in CSR, consumer PR, sponsorship strategy and event management
to many of Australia's leading blue chip organisations and leading brands
Liz Ellis visits NT with Telstra
Thursday 4 August, 2011
Children at one of Australia's most remote netball clubs - Miwatj Sparks from Nhulunbuy in NT - have enjoyed the experience of a lifetime after they won a visit from Telstra's "Super Coach" Liz Ellis.
Javelin developed and promoted this campaign for Tesltra as part of the leverage strategy for their sponsorship of Netball Australia.
The national competition received hundreds of entries from children throughout Australia and generated national coverage online and in print, TV and radio.
Most importantly, the "Super Coach" promotion demonstrated Telstra's support of netball at every level, from elite through to local community activity. And the children had a ball!
The Telstra Super Coach competition prize package included a training session with Liz Ellis and current Australian Diamonds squad member Caitlin Thwaites and a Motorola Defy Pre-Paid handset with $500 of credit from Telstra.
Finalists in each state, including Miwatj Sparks Netball Club, also won $1000 worth of netball equipment for their club. Liz Ellis’ visit to Gove is part of Telstra’s
This activity follows on from Javelin's successful launch of the Telstra Netboys who have gained a cult following based on their performances in this year's ANZ Championship.