News

Sydney Telstra 500 Beach Cricket

29 November, 2011

Well, what an action packed day at Coogee Beach on Tuesday this week!  The Javelin Australia team helped to orchestrate the very first cross-code, trans-Tasman battle with a few of the V8 Aussie drivers challenging some of the V8 Kiwi drivers to an Aussie summer tradition - beach cricket!

The concept came ahead of the final V8 Supercars race of the Championship for 2011 - the Sydney Telstra 500.  It was a chance for the drivers to mingle ahead of track time and a great way to welcome in the start of summer, all thanks to the naming sponsors of both the V8 Supercars Championship and the final race of the year, Telstra.

Both teams employed a secret weapon for the occasion - for the Aussies, it came in the form of former Aussie cricketing great, Mark Waugh.  Not to be outdone, the Kiwis brought on one of New Zealand's best all-rounders, Chris Cairns.  

The competitive nature was running at an all time high and both teams looked sharp - could there be possible late inclusions into the test teams over the summer of cricket...?

For the record, the Kiwis won by 1 run - the closest of margins!  All in all, a great day on the beach, plenty of fun and a fantastic way to kick off the build up to the Sydney Telstra 500!  

Good luck to all teams competing this weekend!

Images attached to this email - the Kiwis celebrating their win and V8 Supercar driver Lee Holdsworth on his way to a half century....well, almost!

Telstra Beach to Bush

Tuesday 25 October, 2011

The Telstra Beach to Bush program is in full swing throughout the country, kicking off in Queensland this week.

Over the next month, over 40,000 primary students in more than 300 regional schools throughout November will be visited by 60 of the country's finest surf lifesavers in a continued effort to prevent accidents and fatalities in the water, particularly as we head towards the warmers months of the year.

This year sees a new Telstra Beach to Bush ambassador in former World Ironwoman Champion, Naomi Flood (pictured). Naomi is also in line to head to the London Olympics as a kayaker and in her spare time (of which there isn't a lot at the moment, with all of the training!), she is the proud face and voice behind this year's Beach to Bush campaign and ensuring that she is speaking with as many young kids as possible about staying safe when enjoying the water.

Naomi featured in a live news cross to as part of Channel Ten's national morning news to launch awareness for the program.

NAB Dance the Dream 2011 Workshops

Sunday 16 October, 2011

The Javelin Australia team has been dancing up a storm this month; touring Australia with Lynette Wills and Steven Heathcote, former Principal Artists of The Australian Ballet, as part of the 2011 NAB Dance the Dream program.

The crew visited Adelaide, Perth, Seven Hills (Western Sydney), Bendigo and the Gold Coast bringing ballet off the stage and into many local communities.

Over 250 lucky young dance students experienced a full day workshop experience followed by an exclusive Q&A session with Lynette and Steven to find out what it's like to live the life of a professional dancer.

Coverage for the program has been seen in various media outlets throughout the country including The West Australian, The Courier Mail, The Daily Telegraph, The Herald Sun, Sunday Mail, Seven News Adelaide, The Bendigo Advertiser in addition to various local and regional print publications.

The final stage of the program will see ten winning NAB Dance the Dream workshop participants receive the once in a lifetime opportunity to be flown to Sydney and take a sneak peak behind the scenes of Grahame Murphy's Romeo and Juliet at the Opera House in December - a dance dream come true!

NRL - Telstra Grand Final Kids

Sunday 2 October, 2011

It's been a busy September for the Javelin Australia team, managing the public relations for Telstra around two of the largest sporting spectacles in Australia - the NRL and AFL Grand Finals.

One highlight centred on 17 lucky young footballers from the Rockhampton Brothers Under 11s, who won a national competition to present the NRL Grand Final Premiership Rings to the winning team - the Manly Sea Eagles.

The Rocky Brothers spent the week leading up to the NRL Grand Final in Sydney, with Javelin Australia ensuring that the team received plenty of media attention at events such as the One Community Awards, the traditional NRL Grand Final breakfast and an exclusive one-on-one training session with NRL legend and Telstra ambassador, Nathan Hindmarsh.

Media secured included interviews on 2GB with Ray Hadley, Sky News, Fox Sports and Channel Nine.
The Brothers also led both NRL Grand Final teams onto the stage to be presented to their fans at the traditional fan day and look who happened to drop into the country just in time to meet the team and cheer on his Manly boys as they prepared for battle against the Warriors - none other than international movie star, Hugh Jackman!

Tradingpost Racing Recruit

Friday 23 September, 2011

Congratulations to Josh Williams from Shepparton who not only turned 21 over the Bathurst weekend, but was announced as the Tradingpost Racing Recruit and will join the Ford Performance Racing garage in 2012 to complete his final year mechanic apprenticeship!

Josh was among a tonne of entries received from all over Australia who entered when they heard that Will Davison and the Tradingpost Racing team were on the search to give a young mechanic apprentice the ultimate start to their career - to work with the Tradingpost Racing team in 2012; finish their final apprenticeship in style; learn from the best in the business and at the peak of Australian motor sport and experience all of the V8 Supercars action both on and off the track!  Not a bad way to finish your apprenticeship and launch your career!

Javelin Australia has been there from day one when the national competition was announced and have helped to generate widespread national media exposure for this competition, which was a first for V8 Supercars.

Check out Josh appearing on Sunrise alongside Mark Berretta, Mark 'Frosty' Winterbottom and Will Davison, as they congratulate him on being named the Tradingpost Racing Recruit!

Silent Disco Launch for OCRF

Friday 2 September

Javelin danced their way into work on September 2 to kick start NAB's Play the Silent Card campaign.

Play the Silent Card was launched in style with a Silent Disco at Southern Cross Station in Melbourne. 

Dancers from Jason Coleman's Ministry of Dance hit the dance floor with their headphones to groove to the house mix of one of Melbourne's brightest up and coming DJ duos, Feenixpawl.

Play the Silent Card Ambassador and Basketball legend, Andrew Gaze, was also on hand with his dancing shoes to dance his way through the morning.

The sight of the enthusiastic, vibrant and lively dancers grooving 'in silence' before most people had started their working day certainly turned a few heads at the busy station - it was even enough to get some commuters to by-pass their way to work and hit the d-floor!

The event was captured by print and television media that resulted in a cracking picture in Melbourne's mX and a colour story on 10 News.

Liz Ellis visits NT with Telstra

Thursday 4 August, 2011

Children at one of Australia's most remote netball clubs - Miwatj Sparks from Nhulunbuy in NT - have enjoyed the experience of a lifetime after they won a visit from Telstra's "Super Coach" Liz Ellis.

Javelin developed and promoted this campaign for Tesltra as part of the leverage strategy for their sponsorship of Netball Australia.

The national competition received hundreds of entries from children throughout Australia and generated national coverage online and in print, TV and radio.

Most importantly, the "Super Coach" promotion demonstrated Telstra's support of netball at every level, from elite through to local community activity. And the children had a ball!

The Telstra Super Coach competition prize package included a training session with Liz Ellis and current Australian Diamonds squad member Caitlin Thwaites and a Motorola Defy Pre-Paid handset with $500 of credit from Telstra.

Finalists in each state, including Miwatj Sparks Netball Club, also won $1000 worth of netball equipment for their club. Liz Ellis’ visit to Gove is part of Telstra’s

This activity follows on from Javelin's successful launch of the Telstra Netboys who have gained a cult following based on their performances in this year's ANZ Championship.

NAB Schools First wins Australian Business Award

Friday, 22 July 2011

NAB has today been announced the recipient of a 2011 Australian Business Award for its contribution to the community through NAB Schools First.

Javelin has managed PR for the NAB Schools First program since its launch in 2009 and is currently helping to promote the third year of the awards whcih aim to reward and recognise outstanding school-community partnerships that lead to improved student outcomes.

The national awards program - which is a partnership between NAB, the Foundation for Young Australians and Australian Council for Educational Research has provided more than $10 million in awards funding to 195 Australian schools and their community partners in the last two years.

There is a further $5 million of awards funding is available for Australian schools this year - with applications for the 2011 awards closing at 5.00pm AEST on Friday, 25 July, 2011 at www.schoolsfirst.edu.au 

A recent assessment of the awards by the Australian Council for Educational Research, the First Interim Report of NAB Schools First: Evaluation of the 2009 awards, confirmed that the awards program had “contributed to a significant increase in strategic capacity for the enhancement and growth of partnerships beyond that envisioned before NAB Schools First” (here to download full report).

The Australian Business Awards, now in its sixth consecutive year, recognises the success, innovation and ethics of Australian companies and organisations across all industry sectors. This year’s awards initiative received 928 applications.

NAB Dance The Dream

Monday 18 July, 2011

Javelin is thrilled to be helping NAB promote the flagship program of their sponsorship with The Australian Ballet - an initaitive called NAB Dance The Dream which launched this week.

This initiative, now in its fourth year is designed to help young Australian dancers realise their potential through access to a unique training and learning opportunity.

Javelin has played an integral role in partnership with NAB and The Australian Ballet in budiling the program into what it is today, and this year will help promote and execute delivery of the program in five regions throughout Australia - Adelaide (SA), Perth (WA), Bendigo (VIC), Western Sydney (NSW) and the Gold Coast (QLD).

In an exciting development for the program this year, NAB Dance The Dream will be hosted by both Steven Heathcote and Lynette Wills, former principal artists with The Australian Ballet.

Each workshop will feature a series of master classes hosted by Steven and Lynette followedby a Q&A session for students to gain an insight into the life of a professional dancer.

Dance students aged between 9 to 16 years are eligible to enter.

To enter, visit www.nab.com.au/ballet and in 50 words or less, describe what ‘NAB Dance the Dream’ means to you. Entries open on 18 July 2011 and close on 22 August 2011.

Telstra Road to Discovery Launch

Tuesday 21 June, 2011

The Telstra Road to Discovery launched nationally last night with a huge line-up of live music at iconic Sydney venue The Basement, featuring big name Australian artists Tim Rogers (You Am I), Ella Hooper (Killing Heidi, The Verses), Mick Thomas (Weddings, Parties, Anything), Charles Jenkins (Ice-cream Hands) and Karl Broadie and former winners Tenielle (WA), Luke Webb (NSW), Dave Garnham (NT) and Harry Hookey (VIC)

Treating the primarily industry crowd to a series of original performances and duets, the night was a celebration of music collaboration and mentorship. It also marked the opening of entries nationally around the country for this year’s Telstra Road to Discovery music development program.

Building on eight successful years as the Telstra Road to Tamworth, Telstra also announced the program’s name has changed to reflect a new era that opens it up to artists from a wider range of music genres, from blues and roots, to folk and country.

"The Telstra Road to Discovery program provides Independent performers and songwriters the opportunity to further develop their talents. Such support for the next generation of emerging Australian musicians is vital. Increasing the role of mentorship from music industry professionals into the program provides stronger connections for young musicians to learn from those who have already travelled this road and Mushroom Marketing is proud to be a part of this process.” Michael Gudinski – Chairman, Mushroom Group of Companies

To find out more about the Telstra Road To Discovery, click here.

VividLIVE Blogger powered by Origin

Tuesday 17 May, 2011

Origin and Sydney Opera House have joined forces in the search for two promising young music writers to experience some of the hottest live music acts in Australia as the official bloggers at Vivid LIVE (27 May – 5 June).

A once in a lifetime opportunity is being offered to become one of two Vivid LIVE Bloggers, attending headline gigs, parties, interviewing artists and seeing firsthand how Origin is helping to make Vivid LIVE a more sustainable festival.

Winning bloggers will share their music tales, reviews and insights about one of the Australia’s highest profile music festivals via the official Vivid LIVE blog http://vividlive2011.wordpress.com/.

Javelin helped design the concept as one way for Origin Energy to leverage their recently signed sponsorship with the Sydney Opera House and to start to tell the story of their relationship.

Origin's partnership with the Sydney Opera House is focussed on reducing the venue's impact on the environment and increasing their GreenPower to 10% by August 2012. As part of this partnership, Origin is helping offset the carbon emission from VivLIVE.

Trading Post Racing Recruit

Friday 13 May, 2011

A national search has been launched today to make one lucky mechanical apprentice’s dreams come true with a year under the bonnet of the Trading Post Racing car in the 2012 V8 Supercar series.

A concept developed by Javelin Australia to help leverage Trading Post's sponsorship of the V8 team and promote their website, the Trading Post Racing Recruit search is calling on third year apprentices around the country to compete for the chance to work at the pinnacle of motorsport in Australia, for the Ford Performance Racing team, supporting racing legend Will Davison.

The winner will land a highly sought after job learning from the best at the Team’s Campbellfield headquarters in Melbourne and will travel with the team and be part of the on-track action at several races throughout the 2012 V8 Supercar Championship Series.

Head of Telstra Media Classifieds, Michael Padden, said he was delighted Trading Post and Ford performance Racing had come up with a unique program to give a talented young apprentice mechanic their big break.

“When Trading Post joined as naming rights sponsor of car number 6 at the end of 2010, we wanted to do more than put our logo on the side of the car,” said Padden. “Chances like these just don’t come up often, and we encourage everyone with a passion for working on the best cars in the business to give entering a go.”

Third year apprentice mechanics are encouraged to enter via the Trading Post website at www.tradingpost.com/recruit. Entries close on 25 July. A panel interview and onsite testing will be carried out to decide the Trading Post Racing Recruit, with the winner announced in the lead up to the final V8 Supercar race of the 2011 series, the Sydney Telstra 500.

Telstra Message to the Troops

Wednesday, 20 April, 2011

Telstra has partnered with the Australian Defence Force (ADF) to launch the Message to the Troops 2011 campaign allowing Australians to send a message of support to our service men and women this Anzac Day long weekend.

Message to the Troops, now in its third year, has seen more than 25,000 messages sent to ADF personnel, and Telstra and the ADF hope to deliver an unprecedented 30,000 in 2011.

And Javelin is proud to once again be responsible for promoting Message to The Troops through Telstra's AFL, NRL and netball sponsorships - as well as via regional media.

Australia’s latest Victoria Cross recipient, Corporal Ben Roberts-Smith (above), said members of the ADF highly valued the support of their fellow Aussies. “There are thousands of men and women serving in the Australian Defence Force, and they make sacrifices every day to better our great nation,” Corporal Roberts-Smith said.

“It only takes a few seconds to say thanks and give our troops a much-needed morale boost this Anzac Day, so I encourage everyone to join me in sending my mates a text message or email.”

Australians can send a ‘Message to the Troops’ from 5:00 am Wednesday 20 April to 11:00 pm EST on Tuesday 26 April, via SMS on their mobile phone to 044 SUPPORT (0447 877 678) or by going to www.telstra.com/anzacday to email their support.

Telstra Assistance Fund for flood affected communities

Wednesday, 13 March, 2011

More than $1 million in special equipment grants will be made available through the Telstra Assistance Fund to communities affected by the devastating floods in Queensland, Victoria and New South Wales.

Telstra Chief Executive Officer David Thodey announced the special focus of the Telstra Assistance Fund last week and said it was designed to help sports and recreation clubs in the flood affected regions recover, rebuild and get back on their feet.

Eligible clubs and groups are invited to register their interest in applying for grants now at www.ideasforgood.com.au/taf. The deadline for completing applications is 30 June 2011. Approved clubs will receive their equipment by the end of August 2011.

The Telstra Assistance Fund has contributed more than $8.5 million in equipment to local community clubs and groups around Australia over the past eight years. Telstra Assistance Fund grants are available to local rugby league, Australian Rules football, netball and surf life saving clubs, as well as community dance and music groups.

Grants provide equipment packages tailored to each sport or recreation, from tackle pads and match balls for footy clubs, amplifiers and guitars for music groups to boards and first aid kits for surf life saving clubs. Add your content here!

Telstra Netboys

Wednesday, 6 April, 2011

The hottest new team in Netball, the Telstra Netboys, made its debut at Sydney Olympic Park on Sunday 20 March at the blockbuster match between the NSW Swifts and Qld Firebirds and already their profile is growing .

Their blockbuster performance has led to stories in the Sunday Telegraph (NSW), Sunday Mail (QLD) and Sunday Herald Sun (VIC) and a steadily growing fanbase on Facebook.

Made up of Sydney-based dancers, the Telstra Netboys will be at selected matches throughout the ANZ Championship this season to fire up the fans, celebrate the best moments of the match, and add to the on-court entertainment.

At the helm is renowned Sydney dance choreographer Ame Delves who has worked with some of the biggest names in music and entertainment including international stars Lily Allen and Ke$ha and Australian favourites Dannii Minogue and Guy Sebastian.

Based in Potts Point, Ms Delves, who is a regular on popular reality TV series So You Think You Can Dance and Australia’s Next Top Model, has designed an energetic routine which is guaranteed to blow away netball fans.

“Think Harlem Globetrotters mixed with the hottest dance moves. We’ll be showing off some great skills from the game as well as treating fans to a melting pot of dance styles,” she said. The Telstra Netboys are Alex Osmond (Castle Cove), Kristopher Long (Kensington), Corey Blake (Cronulla), Adem Howard (St Marys) and Chris van Doren (Mascot).

The Telstra Netboys are part of Telstra’s recently announced partnership with Netball Australia, and aims to enhance the experience for people watching the game.

There is no truth in the rumour that any Javelin staff members will be joining the Telstra Net Boys for their next performance.

Telstra launch of M8 It Can W8

Friday, 18 March, 2010

An alarming 45 per cent of Australians have admitted to texting while driving with 30 per cent of these drivers believing they are capable of doing both, according to the latest Telstra ‘Drive Safe, Phone Safe’ research has found.

The study found that the message is not getting through to Australian drivers and the situation is worsening with research revealing a 12 per cent increase in drivers sending text messages compared to January 20102.

The results have prompted Telstra to launch a new national driver safety education program, M8 IT CAN W8, to discourage drivers from the dangerous practice of texting behind the wheel.

Javelin is proud to be managing PR for this extremely important community issue. The focus of our PR efforts are on launching the M8 It Can W8 camapign. 

The aim is to encourage at least 50,000 Australians to commit to break their dangerous texting and driving habits by Fatality Free Friday on May 27. people can do this by "liking" the M8 It Can W8 facebook page.

Also, to encourage Aussies to spread the word that texting can wait until the driving is over, Telstra is handing out 50,000 thumb bands at V8 events around Australia this year.

Australians can also become a ‘Thumb Banned’ ambassador and order their free bands online at www.M8ITCANW8.com.

Javelin raises funds for Cerebal Palsy

Tuesday, 8 March, 2011

Javelin would like to thank all of our clients, our friends and our families for their support for our participation in team Lala in the Cerebal Palsy Alliance 20Twenty Challenge.

Thanks to everyone’s generosity, we are pleased to announce that Team Lala – which also consisted of several friends and family of Javelin staffer Jacqui Wisemantel - was able to raise an amazing $61,000 to help raise funds to provide equipment for children with cerebral palsy.

Our team is named after Jacqui’s four year old daughter Lara (nicknamed Lala by her cousins) who was born with Cerebral Palsy (CP). Fortunately, Lara has very mild left hemiplegia CP which affects the fine motor skills of her left arm and leg, and whilst she will be affected to some degree throughout her entire life, she is much luckier that a lot of other kids born with CP.

Lara is doing really well and Jacqui and her husband Andrew have been privileged and humbled by the fantastic treatment they have received for Lara at the Ryde CPA Centre.

So to help raise funds for this cause which is close to all our hearts, nine Javelin staff members competed in the event – testing their endurance over a gruelling 25km walk, 2km swim and 3km kayak. We are pleased to report that all Javelin staff members are alive and well, already planning their preparation for the 2012 event.

Javelin would like to extend a special thanks to our friends and supporters at NAB, Telstra and Medibank for their meaningful financial contributions.

And for anyone that hasn;t already donated but would like to - donations are still beng accepted via the following links www.20twentychallenge.com.au/team_lala_4 or www.20twentychallenge.com.au/team_lala_5

Full match report and player reviews are featured below.

FULL MATCH REPORT

At 7.30am on Sunday morning in the gorgeous surrounds of Shelley Beach near Manly, the enthusiastic Javelin crew stripped down to their budgie smugglers ready for the 2km open water swim. With varying degrees of swimming ability, there was some pre-event concern about a couple of the team being able to make the distance without requiring some serious assistance from lifeguards. That is why it is especially pleasing to report that all staff survived.

With each team allocated their own elite swimmer to help out with some of the laps, special mention must go to the four Javos who completed their allotted 2km without tagging in the elite swimmer – Verity, Tommy G, Simon Blackie and Pen Cembala stand proud.

After drying off and a pit stop that that would have had any Formula 1 team pulling out their hair, the Javelin teams embarked on the 8km walk to Clontarf Beach. This scenic hilly walk proved a highlight, especially for the interstaters participating. The coffee stop along the route taken advantage of by at least one of the Javelin team (no prizes for guessing which one).

The kayak leg in Clontarf which followed was always going to be the most interesting – especially for those that had never even been in a kayak before, which was most of the team! Once again no-one required rescuing from the water and sharks were sited which was positive. Another short (6km) sprint and back in the kayaks for the final return leg was when the runners came into their own including Sammy D, Russ, Simon B.

JAVELIN INDIVIDUAL PERFORMANCE REVIEW

A slightly underdone RUSSELL FEILEN strategically conserved himself in the swim leg by only completing 1km of his allocated 2km. However, this allowed him to come into his own in the walk and running legs. There is, however, an investigation pending following allegations of caffeine assistance.

Showing off his new sleek, toned physique and shaved head, SIMON BLACKIE was leaving nothing to chance in his mission to complete his inaugural 20twenty challenge. Off the grog for three weeks in the lead up, and with his family in town for the support, Simon probably takes the cake as the most consistent all round performer. He completed all elements of the event in style, and is most definitely one to watch in 2012.

PENNY CEMBALA entered the event with strong swimming credentials and did not disappoint, completing the 2km swim on her ear. Dipping into all her reserves of energy, she powered through the rest of the event and contributed to a very string team performance.

One of two Queenslanders in the field, there was always going to be a query about how MELANIE NEILSON adjusted to the cooler southern climate. However, her local knowledge of the conditions from several years living near Manly helped – impressing in all aspects of the event. Mel also sent a benchmark for her impressive revolutionary stretching techniques.

SAMUEL DUNCAN always had question marks over his ability to perform in the wet, and his event preparation was hindered by a poisonous sea urchin as well as some serious alcohol consumption on a recent boys trip to Thailand. Despite these obstacles, Sam exceeded himself by performing solidly across all legs of the event. •

The rookie of the Javelin team VERITY BOULTON was always going to be the one to beat given her pedigree as a surf lifesaver. And she did not disappoint, blitzing all comers in the swim leg and performing solidly across all other legs. One to watch for 2012.

Despite being the most experiences campaigner in the Javelin team, there were serious question marks about GREG CAMPBELL going into the swim leg. But some serious pre-event training, and some seriously effective team strategy allowed Cambo to conserve himself for the remainder of the event. And despite going slightly off course in the kayak leg, Cambo finished the event strongly.  

As the second Queenslander in the field, TOM GALLIMORE found the Sydney conditions to be a tad cold for his liking. Despite the climatic challenges, and possibly overdoing the carb loading the night before by consuming approx. 2 x kilos of pasta at Manyly Italian, he got the job done in the swim leg superbly and true to his form in the office - proved himself an outstanding team player finishing the other two legs strongly and helping gee along his teammates.  

Twenty20 veteran JACQUI WISEMATEL - the only second timer of the Javos – had lofty expectations upon her and she absolutely layed down the gauntlet for the rest of the Javelin team… finishing well and truly ahead of the rest of the team. Clearly the one to beat in 2010.

Get involved in NAB Schools First 2011

Wednesday, 9 March, 2011

Over the past two years, NAB Schools First has invested $10.15 million in 195 schools.

This significant investment from NAB has provided schools with the ability to continue to deliver outstanding outcomes for their students in partnership with their local community.

This year, NAB Schools First is making an additional $5.06 million available to Australian schools, and Javelin is pleased once again to be helping to promote this significant community investment.

Schools and community groups that are interested in learning more about the NAB Schools First awards and how to apply are encouraged to attend one of the 40 Partnership Forums that are happening all over the country from March – May.

To find the date and location of the Partnership Forum nearest to you, or to register to attend one, click here.

If you can not make it to one of the Partnership Forums in person, you can also view an Online Partnership Forum Tutorial here.

For more information about the awards in general, pelase visit www.schoolsfirst.edu.au

National Buddy Week

Wednesday, 16 February, 2011

From Monday 21 February, NAB and The Alannah and Madelline Foundation (AMF) will be celebrating Buddy Week - an initiative designed to highlight what is one of the best defences against bullying which is friendship.

Bullying remains a major issue in Australian schools and a massive concern for parents around the country.

Throughout the week, a series of activities will be conducted across the week deisgned to generate further awareness of the issue of bullying and how we can all work effectiely together to combat this issue. Activities include:

• Encouraging all schools to host  Buddy Week Picnics to allow students, their parents and buddies to celebrate the importance of friends
• NAB branches selling Buddy Week bands and badges, with all proceeds going to the foundation's programs
• AMF and the National Centre Against Bullying (NCAB) are running Buddy Solutions Seminars for teachers
• PR campaign led by National Buddy Week ambassador Ruby Rose who herself was a victim of bullying in high school

Javelin is proud to be managing the PR for this program on behalf of NAB and suporting the great work that is being done by AMF in helping to create a safe environment for our children.

Coverage already achieved includes a feature in the Learn pages of the Herald Sun (Tues 15 Feb). 

To learn more about National Buddy Week and how you can get involved, visit www.buddyweek.org.au 

Medibank launches $3 million investment in a healthier tomorrow

Monday, 7 February 2011

Above: Channel 9's Steve Jacobs in full ice hockey goal keeping kit at the launch of the Medibank Community Fund

The launch of the Medibank Community Fund on Channel 9’s Today Show was an eventful morning of breakfast television featuring appearances by Olympic gold medallists Steve Bradbury and Lydia Lassila, The Wiggle’s Dorothy The Dinosaur, medal winning walking husband and wife couple Claire and Jared Tallent and Medibank Managing Director, George Savvides.

Javelin coordinated the morning which was hosted on the ice of Medibank Icehouse in Melbourne’s Docklands precinct and designed to launch Medibank’s $3 million investment in helping to create a healthier Australia.

50% of Australian Adults are overweight or obese and this is predicted to increase to two thirds in the next 10 years. The fund aims to help address this issue is four ways:

• Getting people moving – through partnerships with the Heart Foundation and Healthy Parks Healthy People
• Promoting healthier eating and community connectedness – by supporting local initiatives with Community Grants
• Supporting disadvantaged young Australians in their health studies – through partnerships with The Smith Family and Yalari
• Helping people in times of need with response to emergency relief and research donations. 

But by far the highlight of the morning was a padded up Steve Jacobs getting in goal to help promote the ‘Pucks For Bucks” Ice Hockey Supporting Flood Relief at the same venue on Feb 11.

Telstra and M Waugh go into bat for junior cricket

Friday, 4 February, 2011

Javelin has had a little more success than the Australian team during the Ashes with the Telstra Cricket Clinics making an strong impact on regional parts of Australia.

Telstra cricket ambassador Mark Waugh has led the charge with the former Australian test batsman taking a particular interest in the development of young cricketers throughout country Australia.

“You never know what talent you will find on the cricket pitches and at the cricket nets throughout regional Australia,” Waugh said.

In addition to providing juniors with expert coaching tips with Mark, the clinics are delivering messages around staying active, making healthy eating choices and playing sport with mates.

MLC Ballkids star at Aussie Open

Monday, 31 January, 2011

The MLC Ballkids are the unsung stars of the Australian Open and Javelin was thrilled to help promote their involvement in the lead up to this year's event.

Working on behalf of the ballkid sponsor MLC, Javelin coordinated a national PR campaign to highlight the stories of the children selected and to higlight the brand's involvement.

Close to 100 stories were generated nationally with a circulation of 3.6 million, with 84% of all coverage containing an MLC mention, MLC quote or MLC branding in imagery.

The campaign included many highlights including a large full page article on page 19 of the Herald Sun with accompanying online story, and front page stories in at least two suburban and regional newspapers.

Telstra Road To Tamworth 2010-2011

Monday, 24 January, 2011

From 14 – 23 January, Javelin strapped on its boot scooting best and headed to Tamworth to manage PR for the iconic 2011 Tamworth Country Music Festival.

The festival also hosts the culmination of Telstra's year long nationwide search for the best new country music talent - the Telstra Road for Tamworth - for which Javelin also manages PR.

While a little weary from the week's festivities, we are pleased and proud to be returning home with another successful year under our belts of securing positive national media coverage for Telstra’s sponsorship of the festival, the final of the Telstra Road to Tamworth Finals and the announcement of the winners.

Throughout the festival itself, Javelin generated on behalf of Telstra 103 media items with a total audience reach of 2.48million people. This brings the total coverage for Telstra Road To Tamworth for the year to 614 media items with an audience reach of 16.04 million people.

True Blue V8 announcement in Tammers

Friday, 21 January, 2011

V8 Supercar driver, Will Davison, was yesterday announced as the new driver for the Trading Post Racing team for the 2011 series at a star studded event in Tamworth featuring legendary country singer and 'true blue' V8 fan John Williamson.

Will - who has made the move back to the ‘True Blue’ Ford team this year after spending a couple of years racing for Holden - presented John with the very first Trading Post Racing ‘true blue fan’ shirt, whilst John presented Will with a ‘True Blue’ number plate.

The Javelin Australia team organised and ran the media call, with a special appearance by CEO Russ Feilen on the microphone to introduce Will and John – who arrived doing a ‘peely’ down Peel Street (a peely is the local term for a ‘wheely’ in Tamworth, with Peel Street being the main street).

The pair pulled up in front of Telstra’s Bluey to the sounds of hundreds of cheering V8 fans and the ‘True Blue’ soundtrack in the background. Will and John stuck around to answer a few questions from the media and fans and then sat down to sign a few autographs and have their photo taken with their fans.

Will then went on to Sydney the following day to conduct national interviews including on Sky Sports and Fox Sports News – on his announcement in Tamworth as the driver for the Trading Post Racing team.

The Trading Post Racing announcement of a new driver for the team was a huge success, attracting plenty of national coverage via television, print, radio, magazine and online. There were over 100 media articles that featured the announcement, with a circulation in excess of 1.3 million.

Betfair Pink Pigeon Race 2011

Monday, 10 January, 2011

The third running of the iconic Great Betfair Pink Pigeon Race saw 16 elite racing pigeons (10 Aussie and 8 Pommy pigeons) take to the skies at Glenn McGrath Oval in Narromine (NSW) and race to the Trangie Hotel, in the battle for the Pigeon Ashes.

Leveraging Betfair’s sponsorship of Channel 9’s Cricket coverage, the Great Betfair Pink Pigeon Race was broadcast nationally by Nine’s The Cricket Show on January 4 and 5 - click here to watch their coverage of the great event.

The subsequent PR campaign around the race resulted in significant media coverage, across all channels, both in regional and metro markets. And to top it off Betfair framed a market for its punters globally to back and lay their favourite pigeons (each named after a former Australian or England Ashes legend).

All proceeds from fundraisers, wagering and donations from Betfair went to The McGrath Foundation.

Telstra V8 sponsorship hits top gear

9 December 2010

Javelin has just completed the final lap of the 2010 V8 championship series, with the final Sydney Telstra 500 race held out at Sydney Olympic Park between 3-5 December.

Among the highlights of the final V8 race was the inclusion of the official Sydney Telstra 500 Grid Kids. Javelin coordinated an exclusive promotion through Sydney’s Daily Telegraph to find ten lucky nippers from a NSW Surf Life Saving Club to take part in various activities with the V8 drivers over the three days.

The promotion went gang busters with the eventual winners from Dee Why Surf Life Saving Club an absolute hit at the race! The Sydney Telstra 500 Grid Kids completed a lap around the track with V8 drivers just before the final race on Sunday and met with Channel 7’s Mark Beretta for a live cross on Sunrise, all thanks to Telstra.

Taking things into overdrive, Javelin and Telstra enlisted the help of two popular V8 drivers, Ford’s Mark Winterbottom and Holden’s Garth Tander, to engage in a ‘tug of war’ Telstra Pulling Power competition to raise funds for Surf Life Saving, the official charity of the Sydney Telstra 500.

Over the duration of the event, Javelin helped generate national and state-based publicity amongst media outlets including the Daily Telegraph, Channel 7, the official V8 website, Triple M and the Manly Daily.

New health and fitness business

1 December 2010

With the arrival of the summer season, Javelin is delighted to announce two new business acquisitions that promote health, fitness and community wellbeing.

Javelin has been appointed by Medibank Private to launch the Medibank Community Fund (MCF). The fund has been established to support initiatives that enable and encourage people of all ages to live longer and in good health by staying mentally and physically active. Javelin will be responsible for the internal and external launch of the fund which represents a commitment of one per cent of Medibank’s pre-tax profit to the community.

Javelin has also been hitting the practice courts in anticipation of the 2011 Australian Open following the announcement that we will be managing PR for the MLC Balkids. Javelin will promote MLC’s sponsorship of the ballkids.

NAB's gesture for special dancers makes front page news

Tuesday, 16 November, 2010

NAB Dance The Dream is an initiative of NAB - the education programme partner of The Australian Ballet - designed to provide opportunities to aspiring young dancers around the country regardless of their location or circumstances.

Yesterday NAB Dance The Dream took Lynette Wills, former principal artist with The Australian Ballet, to a very special school in WA called Sparkle and Shine.

This school provides dance classes specifically for students with special needs including autism and cerbral palsy.

The visit - which provided inspiration and encouragement to the students - has resulted in front page coverage in The West Australian and some very well deserved recognition for the great work being done by the school.

Click here to read the online version of the story.

Telstra Beach To Bush makes a splash

Wednesday, 10 November, 2011

The Javelin Brisbane office has been helping to generate nationwide coverage for the Telstra Beach to Bush program over the past few weeks, including Telstra Beach to Bush ambassador and duel World Ironman champion, Zane Holmes, recently speaking with Channel Ten’s Tim Bailey on Ten News in Sydney.

Telstra Beach to Bush has been running since 2003 and is the largest and most innovative surf safety education program in Australia. Over the next month, more than 50,000 students from 450 regional schools will receive a visit from volunteer surf lifesavers who will take them through surf safety tips with the aim of saving as many lives as possible this summer.

So far this year, Javelin has generated over 170 clips for the program reaching an audience of over 1.63 million people.

Congratulations to Telstra on their continued support to Surf Lifesaving in Australia. Not only do Telstra pour over $250,000 every year via the Telstra Assistance Fund into updating surf equipment to lifesaving clubs right around the country, but they back it up by providing the means necessary for surf lifesaving to continue to carry out vital safety work.

Telstra Road to Tamworth 2010 heats up

Monday, 23 August, 2010

The heats have started for the 2010 incarnation of the Telstra Road to Tamworth – and the competition is already heating up. Heats began at the Royal Darwin Show on July 25 and for the next three months heats will be hosted all across Australia to provide Australia’s striving songwriters and performers exposure to a bigger audience.

Javelin is proud to be managing the PR for this year’s campaign as the Telstra Road to Tamworth continues to broaden its appeal to aspiring independent musicians by expanding to include both traditional and alternate country genres that may include folk, blues, roots, rock and pop.

Javelin will be promoting applications for this years program, as well as the culmination of this years’ heats which will be a 2 day “Boot Camp” in Sydney featuring a live semi-final performance as part of the Sydney Telstra 500 V8 Supercars event on Saturday 4 December 2010.

For more details on how to enter visit www.telstra.com/trtt

Javelin Sydney office move

Monday, 9 August, 2010

The Sydney office of Javelin Australia is set for its biggest move in years.

After 22 years in either North Sydney or Milsons Point, we are making the trip down the road to the surrounds of St Leonards.

The big move is scheduled to be complete by Monday 23 August. Our phone contacts will remain the same. So please drop us a line and swing by to say hello and help us warm the new digs.

Our new address details are: Suite 4.01, Level 4, 39-41 Chandos Street, St Leonards, NSW, 2065.

Schools First countdown to award announcements

Monday, 2 August, 2010

Schools First applications for 2010 closed last Friday, 30 July, 2010 at 5.00pm drawing to a close one phase of what has so far been an incredibly successful second year of this ambitious and ground breaking national educational awards program.

Schools First is a three year $15 million investment from NAB in partnership with The Foundation for Young Australians (FYA) and Australian Council for Educational Research (ACER) and designed to support sustainable and effective school-community partnerships as a means of improving educational outcomes for students.

Javelin Australia was appointed to mange PR for the first year of the awards in 2009, with the first year of the awards providing $4.95 million to 88 schools.

The media coverage for Schools First in 2009 reached over 12.78 million people in the first year, and the challenge was always going to be on to at least match or exceed these targets in Year Two.

In 2010 so far, Javelin has already help generate coverage for Schools First which has reached 10.95 million people nationally including most recently a feature on the 2009 National Award Winner on Channel 10's The 7pm Project on Tuesday, 27 July, 2010. This is in addition to coverage on Channel 7 news, Herald Sun, The Age, Daily Telegraph, Courier Mail, Adelaide Advertiser etc etc. 

Javelin look s forward to working with the Schools First team in helping to promote the announcement of the 10 8 award winners for this year throughout September and October.

Indigenous Grant Announcement makes front page news

Wednesday, 28 July, 2010

Telstra Foundation’s announcement of $3.5 million to support five projects driven by Indigenous leaders has generated statewide coverage throughout Queensland including a feature story on Channel 10’s evening news and a front page in the Courier Mail.

The announcement was made at the Queensland University of Technology by Telstra Foundation chairman, Herb Elliott AC MBE, and Telstra CEO, David Thodey specifically for projects designed to improve education, create leadership opportunities and promote cultural pride among young Indigenous Australians.

The five recipient organizations were represented at the launch by Catherine Freeman from the Catherine Freeman Foundation, Michael Long from The Long Walk, Dr Chris Sarra from QUT’s Stronger Smarter Institute, Jason Glanville from the Australian Indigenous Leadership Centre, and Carrine Liddell from La Perouse Youth Haven.

Javelin Brisbane office opens

Monday, 12 July, 2010

Javelin is pleased to announce that our grand plan to conquer the entire east coast of mainland Australia is now complete with the recent opening of our Brisbane office.

Melanie Neilson, who has been an Account Director with our Sydney office since 2006, is heading up the new office along with the latest addition to the Javelin team in Tom Gallimore.

Mel was keen to return to her native Brisbane where prior to joining Javelin she was a xxxx with Fosters Australia. While Tom joins Javelin with several years of experience in PR and media with the Wallabies, Fosters Australia and Nova Brisbane.