Javelin Australia is a public relations and communications consultancy
specialising in CSR, consumer PR, sponsorship strategy and event management
to many of Australia's leading blue chip organisations and leading brands
Betfair Pink Pigeon Race 2011
Monday, 10 January, 2011
The third running of the iconic Great Betfair Pink Pigeon Race saw 16 elite racing pigeons (10 Aussie and 8 Pommy pigeons) take to the skies at Glenn McGrath Oval in Narromine (NSW) and race to the Trangie Hotel, in the battle for the Pigeon Ashes.
Leveraging Betfair’s sponsorship of Channel 9’s Cricket coverage, the Great Betfair Pink Pigeon Race was broadcast nationally by Nine’s The Cricket Show on January 4 and 5 - click here to watch their coverage of the great event.
The subsequent PR campaign around the race resulted in significant media coverage, across all channels, both in regional and metro markets. And to top it off Betfair framed a market for its punters globally to back and lay their favourite pigeons (each named after a former Australian or England Ashes legend).
All proceeds from fundraisers, wagering and donations from Betfair went to The McGrath Foundation.
